Deloitte’s latest forecast shows back-to-school spending will remain flat at $30.9bn – or $570 per student – due to rising prices and economic uncertainty. This represents a 7% drop from 2021 levels, with last year’s average at $586 per child. The survey of 1,203 parents found shoppers are cautious amid tariff-driven cost increases. Major retailers like Walmart, Target, and Amazon are launching aggressive deals, including a four-day Amazon Prime Day, to attract spending.
