Harley-Davidson announced on Tuesday that Jochen Zeitz plans to step down as chief executive, effective when a successor is appointed. During his tenure, Zeitz has boosted Harley’s profit but has seen sales of the bikes continue to decline. The company last year sold 151,000 motorcycles worldwide, less than half as many as it sold in 2008. Harley’s network of dealers often criticized Mr. Zeitz as being out of touch with the brand’s distinct culture. He grew up in Germany and had made his name rescuing sportswear company Puma, but as sales continued to decline, some said he didn’t understand what made Harley riders tick.
Harley-Davidson CEO to step down
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