Disney changes DEI to focus on business outcomes

Disney is changing its diversity, equity, and inclusion (DEI) programs to focus more closely on business outcomes, according to a memo. The note to employees from Disney’s chief human resources officer, Sonia Coleman, says the company’s “Reimagine Tomorrow” site will be rebranded as “MyDisneyToday.” The “Reimagine Tomorrow” program was an online space for “amplifying underrepresented voices” that featured some of Disney’s DEI commitments and actions. The rebranded program will now focus on how well the company attracts top talent, champions a culture where everyone belongs, and creates and supports underserved communities, Reuters reports. Meanwhile, Disney is to replace the “Diversity & Inclusion” performance factor that it used to evaluate executive compensation with a new “Talent Strategy.” This new factor includes concepts from the old one, but is more focused on how values drive business success. “We create entertainment that appeals to a global audience,” wrote Coleman. “And having a workforce that reflects the consumers we serve helps drive our business.”