Meet Pierson Ferdinand: The future of law firms powered by technology

Pierson Ferdinand, a new law firm launched by the managing partners from FisherBroyles, aims to build flexible legacy systems and automate non-billable work. The firm, comprising over 130 lawyers, will operate remotely and rely on a new tech stack with proprietary algorithms and practice management systems. The founders, Michael Pierson and Joel Ferdinand, spoke about their vision for a modern law firm and the importance of technology in supporting their partners. They emphasized the need to deleverage non-billable time and provide value to clients through thoughtful legal work. Pierson Ferdinand has built a legal practice management platform and an algorithm-based compensation model to streamline administrative tasks and ensure transparency in partner compensation. The firm’s focus on technology and automation sets it apart from traditional law firms and aims to redefine the future of the legal industry.